Fuji-Q Highland Fuji-Q Highland

Butterbear arrives in Fuji-Q Highland for the first time in Japan!

  • Event
Holding period
Saturday, January 10, 2026 - Friday, July 10, 2026

Butterbear arrives in Fuji-Q Highland for the first time in Japan!

Thailand’s immensely popular character “Butterbear” is collaborating with Fuji-Q Highland for the first time in Japan!
Fuji-Q Highland will be transformed into a paradise of sweet treats and buttery cuteness!
Set against the breathtaking backdrop of Mount Fuji, the event will feature attractions, themed food,
and exclusive merchandise—plus park-wide content that lets you fully step into a magical winter world, including playing in the snow.

⏰Collaboration period
Saturday, January 10, 2026 - Friday, July 10, 2026

Teacups has been transformed into a Butterbear design!

Attraction "Teacups," which has been popular since its opening in 1993, has undergone a major overhaul in line with this collaboration!
New name"Par-tea Teacups"It will be reborn as
As the name "Par-tea Cup" suggests, the concept is "a lively atmosphere that can be enjoyed together with guests."
The sound, lighting, and video equipment have been completely revamped, and the staff will also be part of the production to liven up the party.
In particular, the colorful and cute decorations, combined with the Butterbear video being shown on the large LED monitor that will be installed in the center, are sure to be a hit on social media!!
Immerse yourself in the world of Character and enjoy a special experience that makes you feel as if you're partying with them!

⏰Collaboration period
Saturday, January 10, 2026 - Friday, July 10, 2026
💰Usage Fees
¥ 1,000
*Day passes available

The huge Butterbear photo spot is sure to look great on social media!

With the majestic Mount Fuji in the background,You can take photos with the giant Butterbear
New special photo spot!

We took a photo of "Mount Fuji x Butterbear," a uniquely Japanese and topical photo.
Share it on social media!

Have fun at Butterbear Snowpark, a winter wonderland

Snow play Park Area using artificial snow"Butterbear SNOW PARK"Newly released!!
In this Park Area, you can enjoy the world of "Butterbear" with Mt. Fuji in the background. You can also take photos in the adorable bear snowman photo Park Area,
This is the perfect spot for families to try out some Family snow activities, including tubing and sledding (fees apply).

⏰Event period
営業終了いたしました

hood

Food Stadium

Butterbearしょうゆラーメン

只今欠品中

Butterbear塩ラーメン

只今欠品中

Qマルシェ

Butterbearチュロス

700yen

絶叫焼きファクトリー

Butterbear 絶叫焼き

180yen

RM café

Butterbearカレー

1,580yen

Butterbearホイップチョコミルク

750yen

Butterbearクッキーバニラ

680yen

Goods

販売中

Butterbear トートバック

each1,650yen

Butterbear ランチトート(全2種)

each1,320yen

Butterbear アクリルチャーム付ポーチ

1,540yen

Butterbear 缶バッチ (全6種 ランダム)

550yen

Butterbear フジヤマクッキー ホワイトチョコ(5枚入り)

1,200yen

  

欠品中(入荷待ち)

Butterbear トートバック

1,650yen

Butterbear アクリルキーホルダー (全2種)

550yen

  

What is "Butterbear"?

"Butterbear" is a cute and fluffy bear based in Thailand who is loved all over the world.
その名前の通り、バターのように温かく、見る人すべてを笑顔にするような愛らしい姿が特徴!!
She quickly became popular through pop-up stores, cafes and social media, and has gained tremendous support, especially from young people and families.
Her cute, photogenic looks and friendly worldview have spread explosively on social media such as Instagram,
He has been established as one of Thailand's most popular Character.